Sunday 18 October 2015

Invest in Brand You!

Invest in your personal brand. Brands are everywhere - Coke, Nike, Mike, Royco, Buddie, Roil, You, Me and many others. You are also a brand and you have a category or space you influence. 

No brand ever grows without any investment. People will never stop talking about anything they choose including you. What they say when you are present is not as important as what they say when you are absent. What they say when you are not within ear-shot is your the real character of your personal brand. 

Invest in your personal development and build your capacity and competence. Whatever you invest in building your brand will always come back to your with multiplied benefits. 

Any thing you invest in learning and growth will always come back to you compounded. You can never be made smaller by learning anything from anyone. Learn daily and from every source. Learn in any style that works for you. 

You want your personal brand to be a premium brand that delivers something valuable. Me too is never good enough. Personal branding requires your commitment and attention. You can never shine without some polishing. Greatness without some work on your part is mere gambling. Polish yourself daily, consistently. Pick yourself up if you fail and keep learning. 

Learning allows you to reinvent your life daily. Improve with age. If you do not get better, you will just grow bitter. Buy a book, take a class, watch a documentary, write a paper or blog, attend a seminar, do a research, meet a mentor, participate in a group. Whatever you do, refuse to let a day pass while you remain the same. Grow daily and you will shine gradually. 

Application ideas:
1. As a brand what do you represent? What words are associated with your name? 

2. What are you learning daily this week? This month? This year? 

3. What is your brand vision? What are you becoming? Don't be arrested by your present situation. 

Committed to your greatness.

Milton Kamwendo
©2015