At a 1988 meeting of the advertising agency, Wieden+Kennedy, Nike's advertsing account handlers were looking at coming up with a powerful campaign that would carry the Nike brand into the 1990s. As they banged around various thoughts, Dan Wieden, the Agency's founder had a flash if inspiration from a novel he had read. He remembered Gary Gilmore's last murder me words, "Just Do It!" And that cut it. This campaign with this buy line from Nike went on to have global recognition and captivated minds in the highly competitive sports category for more that a decade. Wherever it's recited, everyone knows you are talking about Nike.
Many people know what the should do, where they should do it, but they just do not Nike it - just do it. Some in an effort to embolden themselves a little more will take another course, attend a seminar and all the while they know what to do and how. They know they must just do it. After all has been said and done, you will always come back to this compelling and seminal idea: just do it if you want it to get done.
Life is not waiting and the time for hesitation is behind you. Just do it. Time is fleeing past and aging does not sound an alarm bell. You are not as young as you were last week. The message is: Just do it! Take massive action, refuse to vacillate, equivocate or quiver. Nothing will happen unless you just do it. Take action and you will be pleased with yourself. Just do it. Just do it. Just do it. You will never learn doing nothing.
Use this weekend to start taking action. Get moving what are you waiting for?
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